Ever wondered why your company, band, public figure you manage or artist isn’t getting the kind of online exposure they deserve? In all honesty, it’s because you need help…
One of the first questions we always ask any prospective client is “are you getting the most out of your social media right now?”
Invariably the answer is always no. However, what they THINK they’re doing wrong and what they ARE doing wrong are usually two totally different things.
Anyway, onto our introduction…
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Firstly, I’m an avid gamer, snowboarder, geek, Formula 1 fan and music nut. I love to travel and I travel to eat; I think Singapore being my favourite place on Earth because of this. And yes…I have something that resembles a Harry Potter scar in the middle of my forehead, which you’ll be able to see in my picture to the left.
Unfortunately, no magic powers, though some have said I’m a wizard when it comes to social media…
I live in Brisbane, Australia, though I work with companies around the world both remotely and in person.
Since 2007 I’ve been working in social media and I know it better than most — to the extent that I made my first $1 million in the field by the age of 24, in 2009.
Most of my time has been spent working with large companies and global entities, most with annual turnovers of more than $1 billion per year. But since 2012 I’ve turned my focus to artist, celebrity and band management as there was an immense gap in the market that needed to be filled.
I’ve seen just about all there is to see and experience in the world of new media and online conversational advertising and I’ve helped companies in just about every industry you can imagine.
Who I’ve Worked With
Right now my focus is artist management and I call names like Jackass star and professional skateboarder Bam Margera and Australia ARIA award winning twins The Veronicas among my full time managed clients.
However, it wasn’t always like this.
From 2007, my experience lay in working with corporations, global brands and government agencies from around the world who I consulted with for half a decade. Through working with many large entities, I began to specialise in corporate and government social media campaigns, advice, security and consulting.
I’ve worked with budgets ranging from barrel-scraping shoestring startups to multi-million-dollar corporate social campaigns. I’ve experienced just about every success and failure you could imagine when it comes to online marketing and especially social media, but all learning experiences I wouldn’t change for a thing.
I have had the pleasure of working with a swathe of entities over the years including Fortune 500 companies, charities and some of the largest musicians in the business. For example, I’ve worked for musicians signed to labels like EMI and Virgin Records, actors on TV shows like Game of Thrones and CSI, as well as American MLB stars. Corporate names include Audi, ING, USMC recruiting, DARPA, Korea Tourism Organization and the French Tourism Board, as well as government organisations of countries like the United States, France, Poland, Germany, Canada, Australia and many, many, many more…
And although there isn’t much I can’t do when it comes to corporate social media, there are a few specific things I pride myself on being able to achieve for my clients…
What I do best
- Optimising online presence and scaling up reach to more effectively keep in contact with your existing community while building it as effectively as possible.
- Building trust and a love of your brand through communicating hypnotically to your social media audience.
- Teaching large companies how to use social media to promote themselves correctly, while being able to spot every possible opportunity to create a conversation with potential customers in order to boost sales, or covert users of other brands to their products.
- How to influence large volumes of people to interact with, share or talk about their brand, product or content online.
But with all my experience, there are two things I’ve found in common with almost every single client I’ve worked with.
Here’s what I’ve found:
- When it comes to large-asset new media marketing, most companies almost always get the basics wrong, and;
- Most of the time corporate social media is run by the philosophy that if you throw money at it, you’ll achieve results.
In fact, what I call the ‘viruses’ of corporate social media are so widespread that of all the companies, corporations, brands and names I’ve worked with in the past, I would say that less than 10% aren’t infected with them.
While I don’t get as much time to write these days as I’d like, simply due to my commitments with clients, I do write when I can on my blog, regarding all-things corporate social media.
I’m also in the process of finalising my first book entitled “Social Mind: The Psychology of How Humans Engage in Social Media” which will be published in early 2013. It explores the fundamentals of what makes people do what they do when interacting with social media in general, and how corporate social media campaigns can take advantage of psychological triggers to almost hypnotically direct users to do what they want them to do online.
So, what can Rock Publicity help you with?
Quite simply, we can make your company’s social media campaigns rock, hence the name ‘Rock’ Publicity.
To start with, we strive to provide our clients with the most cutting-edge and hard-hitting information, tactics, strategies and advice in social media publicity and promotion.
Myself and my team like to work as closely as we possibly can with our clients, in most cases working with them face-to-face because we all believe there is no better way to provide the best service possible.
And while this page isn’t about talking in-depth about our services (you can find more detailed information about that by clicking here) I can sum up what we do best in one small phrase:
“We make sure every part of your corporate social media totally rocks.”
Want to get in contact?
We’re never far away if you want to get in touch about a social media consultation, advice or to help us formulate a powerful, revenue-generating word-of-mouth campaign online. Click here in order to get in contact — we’d love to work with you!
Look forward to chatting.